The D–A–D analysis tool

Throughout the steps of the D–A–D model, I will refer to a spreadsheet-based tool that always accompanies my keyword analysis. Create a new spreadsheet or table to record your work, with six columns (from left to right):

A Keywords
B Monthly searches
B Raw competition
D Directly competing
E KEI
F KOI

All will become clear later in this chapter. In the keyword discovery phase, we are focusing on Column A only and trying to compile as large a list of keywords as possible.