Site-wide and deep phrases

To complete the keyword deployment phase, look again at your A list. Try to identify 3–5 two-word and 4–6 three-word phrases that have the highest keyword weighting. These phrases will become site-wide phrases; the rest will be deep phrases. Site-wide phrases will be used to optimize your homepage and liberally sprinkled throughout the rest of the site. Deep phrases will typically be confined only to individual sections, categories, or content pages.

Now you are fully ready and properly equipped to embark on your journey of search engine optimization.