What Googlebot does on your site

Once Googlebot is on your site, it crawls each page in turn. When it ... Read more

How quickly you can expect to be crawled

There are no firm guarantees as to how quickly new sites – or pages –... Read more

How Googlebot first finds your site

There are essentially four ways in which Googlebot finds your new sit... Read more

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    1.4 Keyword deployment

    Before you begin to use your keywords for real, it is important to na...Read more

    Prioritizing your raw list

    It will not have escaped your notice that by now, you may have a very...Read more

    Who are your customers and what do they want?

    Segmenting your audience is a key part of any marketing or PR strateg...Read more

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