The first of two steps in the planning and preparation of your SEO campaign, phrases that pay is all about finding the right keyphrases for your business proposition, then deploying them for best effect in your site and campaign.
In this step we look at who your customers are and what you can offer them online. Using the D–A–D (discovery–attractiveness–deployment) model of keyword analysis, we then work out what search phrases they might use to find you – and your competitors.
In this step we look at who your customers are and what you can offer them online. Using the D–A–D (discovery–attractiveness–deployment) model of keyword analysis, we then work out what search phrases they might use to find you – and your competitors.
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