The second of my additional rules is keyword splicing. The observant among you might have noticed that Brad managed to hit two birds with one stone in the example above. From his original keyword analysis he had:
" Online Business Card Printing – 1,265 daily searches
" Business Card Printing Services – 934 daily searches
By deploying the phrase “online business card printing services” as a five-keyword chain, Brad actually managed to include two proximate three-word keyphrases in one longer, composite phrase. You should look for the same keyword-splicing opportunities in your keyword deployment planning.
" Online Business Card Printing – 1,265 daily searches
" Business Card Printing Services – 934 daily searches
By deploying the phrase “online business card printing services” as a five-keyword chain, Brad actually managed to include two proximate three-word keyphrases in one longer, composite phrase. You should look for the same keyword-splicing opportunities in your keyword deployment planning.
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