Keyword splitting

I said there were three rules, didn’t I? Well, actually there are five. The first of my additional rules is keyword splitting. It cannot have escaped your notice above that having business cards and letterheads together on one page inherently dilutes the prominence, proximity, and density of both products.

If Brad had a separate page for each of his two products, then he could reduce the stem for each to just two words, then add related keyphrases to build density. So, using the title tag as an example:

" Page 1: Business Card Printing – Online Business Card Design & Printing Services
" Page 2: Letterhead Printing – Online Letterhead Design & Printing Services

But why stop here? Brad could actually create a section for each product, then have individual pages for each aspect of the service.
So why not:

" Section 1: Business Card Printing
• Page 1.1: Business Card Printing > Online Business Card
Design Services
• Page 1.2: Business Card Printing > Online Business Card
Printing Services
• Page 1.3: Business Card Printing > Luxury Business Cards
Etc,

As you can see, this begins to lead us into site structure and navigational optimization (which there is a section on later, see page 86) but at this point, all you need to understand is that splitting out keyphrase categories into separate pages and sections helps with the three main principles of prominence, proximity, and density.